About Us

Midea Home Appliances brand offers one of the world’s most comprehensive product ranges in the home appliance industry.

Midea Global

Midea is one of over 10 brands within the home appliance business of Midea Group – a leading global high-technology company ranked #245 at 2022’s Global Fortune 500.

Midea Group’s business goes beyond home appliances and comprises business pillars like HVAC, robotics and automation, smart home and IoT, as well as smart logistics and components. All businesses of Midea Group are striving for one credo: #HumanizingTechnology.

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on the Fortune Global 500

Midea believes in providing surprisingly-friendly solutions by adopting a consumer-centric and problem-solving approach. Going above and beyond for the future, constantly exploring and inventing to meet the ever-changing demand of our consumers.

Midea’s globally 34 production centers and over 150,000 employees in more than 200 countries and regions generated an annual revenue of more than USD 41.4 billion in 2020. Midea’s 28 worldwide innovation centers and the strong commitment to R&D have resulted in more than 62,000 authorized patents to-date.

Awards & Recognition

Each year, Midea wins 40+ design awards at different global design shows such as reddot, iF, and Good Design Award!

We’re known as ‘The World’s No.1’…

  • Air Treatment Brand
  • Air Coolers Brand For 6 Consecutive Years
  • Cooling Fans Brand For 6 Consecutive Years
  • Small Cooking Appliances Brand For 6 Consecutive Years
  • Rice Cookers Brand For 4 Consecutive Years*
*Source:
“Euromonitor International (Shanghai) Limited; Consumer Appliances 23ed, retail volume sales in unit, 2022 data.”
“Euromonitor International (Shanghai) Limited; Consumer Appliances 23ed, retail volume sales in unit, 2017-2022 data.”
“Euromonitor International (Shanghai) Limited; Consumer Appliances 23ed, retail volume sales in unit, 2019-2022 data.”

#WORLDCLASS SPONSORSHIP WITH MANCHESTER CITY

MIDEA AND MANCHESTER CITY EXTEND GLOBAL PARTNERSHIP

ManManchester, 23rd May 2023 – Midea announced the extension of its global partnership with Manchester City covering both the men’s and women’s teams and expanded to include City in the Community (CITC) in 2021 – sees the partnership enter its fourth term.

ERLING HAALAND BECOMES MIDEA BRAND AMBASSADOR

To celebrate Erling becoming an Official Brand Ambassador, Midea and Manchester City have launched a video campaign that brings to life the brand’s mantra, ‘make yourself at home’ by showcasing Erling’s use of Midea products within a tranquil home environment to find balance and the needed ‘power’ for his second home, the Etihad Stadium.

MIDEA PARTNER WITH SUNDERLAND AFC

We are proud to announce that we have a great partnership with Sunderland AFC, becoming the Club’s Official Renewables Partner.

The agreement will initially run until summer 2024, with Midea to be present around the Stadium of Light on key matchdays over the coming months through integrated branding and activations.

Midea will also take pride of place on the Club’s 2023-24 first-team playing kit, featuring as the Black Cats’ back-of-shorts sponsor.

MIDEA EXTEND PARTNERSHIP WITH READING FC

We are delighted to announce the extension of our partnership with Reading FC, continuing as the Club’s Official Renewables Partner.

Our recent investment in the UK further strengthens the brand which has become a market leader by providing affordable, renewable energy products for all.

Midea will continue to utilise the Select Car Leasing Stadium’s conference and events facilities to engage with its staff and showcase its innovative new products to its client-base in the south of England.